Communications and Marketing

Livestream

Communications and Marketing

(LIOT03/27) Servant Leadership

True leadership isn’t about authority—it’s about service. In this session, participants will learn the 10 foundational keys of servant leadership and how to lead with a “service first” mindset while still setting clear expectations, driving accountability, and delivering results. You will explore how trust is built through presence, listening, and follow through; how to develop...
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Livestream

Communications and Marketing

(LIOT04/27) Success – A Roadmap to Ponder

Success is not one-size-fits-all—especially in a demanding profession like accounting. This session helps participants define “success” in a way that is deeply personal, values based, and sustainable. You’ll learn how to translate long-term vision into a clear, practical roadmap; align your time and energy with what matters most; build momentum through consistent routines; and measure...
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Self-Study Video

Communications and Marketing

(SSOT108/27) Surgent’s Business Development for Accounting and Other Professionals

To grow and succeed, accounting and finance professionals must have a workable business development plan - and execute it effectively. Business development plans serve as a road map for bringing new clients into an organization and keeping the clients you already have.This course provides a broad overview for successfully growing a business. Whether you are...
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Self-Study Video

Communications and Marketing

(SSOT138/27) Surgent’s Skills to Enhance Personal and Professional Networks

Managing a strong network is one of the most important things you can do to grow professionally. Yet despite its importance, maintaining an effective network is often not taught in undergraduate and graduate schools. The good news is that managing and growing a network is easier than it sounds. In fact, most professionals have some...
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Self-Study Video

Communications and Marketing

(SSOT141/27) Surgent’s Public Speaking and Presentation Skills

Gerald Ford once said that "[n]othing in life is more important that the ability to communicate effectively." Public speaking remains a centuries-old skill that allows individuals to effectively communicate both at a personal and professional level. The benefits of good public speaking run long, whether it be the ability to persuade others, lead a team,...
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Self-Study Video

Communications and Marketing

(SSOT126/27) Surgent’s Communicating Financial Results to Stakeholders: A Guide for Client Advisory Services

One of the most difficult things for any Client Advisory Services (CAS) professional to learn is how to communicate financial information to non-financial people. To be successful, it's crucial to master this skill, as we frequently explain accounting jargon to those unfamiliar with the field. In this course, we will explore how to properly communicate...
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Self-Study Video

Communications and Marketing

(SSOT116/27) Surgent’s Build Professional Relationships to Enhance Your Career-Authentic Networking

Networking can be a game changer but is too often viewed as a self- promotion tool that is not natural for most people. When one flips the context and instead views it as a way to help and support others while also improving professional relationships and ultimately enhancing career opportunities, the results are undeniable! This...
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Self-Study Video

Bus. Mgmt & Organization, Communications and Marketing

(SSBM107/27) Surgent’s Engagement and Client Retention Best Practices

Positive client relationships require work. Miscommunication, unrealistic expectations, and differing personality styles may strain a client's relationship with professional advisors. Fortunately, there are tested strategies that foster and strengthen client relationships. Creating appropriate boundaries early on is one of many effective strategies that can help.This course explores actions accounting and finance professionals can take to...
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Self-Study Video

Communications and Marketing

(SSOT107/27) Surgent’s Getting Ahead: The Art of Marketing for CPAs

To many clients, CPA firms all look the same. While services and specialties may vary significantlyfrom one firm to another, it is hard for the average person to see this by simply looking at the signoutside our office door. Is there any way to make us stand out more to the outside world? Throughsurveys, statistics,...
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Self-Study Video

Communications and Marketing

(SSOT155/27) Surgent’s Workplace Etiquette for Young Professionals

Understanding the nuances of workplace protocol facilitates effective interactions within the office as well as at external business functions. In this class you will learn how to cultivate your executive presence as well as how to conduct yourself in a variety of business settings. The work environment extends beyond the walls of the office into...
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