Event Description

Your analysis is sound. Your recommendation matters. How do you get others to act when they don’t report to you?

For CPAs, CFOs, and accounting professionals, success often depends on securing support across departments, priorities, and personalities. Join Doug Van Dyke, CEO of Leadership Simplified, to discover practical ways to turn expertise into influence—and influence into action.

Learn to uncover stakeholder motivations, build credibility before making requests, and tailor your approach to executives, peers, technical experts, and resistant partners. Explore how compelling framing, thoughtful questions, evidence, relationships, and reciprocity can help you earn commitment and move initiatives forward.

Whether you’re championing a system upgrade, strengthening financial processes, or securing resources, leave equipped to navigate competing interests, build alignment, and drive results beyond your formal authority.

Objectives

Participants will learn to:
•  Identify the interests, pressures, motivations, and priorities of key stakeholders.
•  Build credibility before requesting resources, support, or behavioral change.
•  Adapt an influence strategy to executives, peers, technical experts, and resistant partners.
•  Use framing, questions, evidence, relationships, and reciprocity effectively.
•  Advance cross-functional initiatives when formal authority is limited.