We’re giving you a big reveal of SCACPA Con! These sessions aren’t just presentations — they’re missions. Each one is crafted to equip you with the tools, insights, and strategies to face the challenges of today’s profession.
This week, we’re peaking behind the mask of Ruth King, CEO of Financially Fit Business, LLC. She is ready to uncover the hidden trends in financial data that will help your client see profit and take action before crisis strikes.
Does this ever happen to you?
You send your client his company’s profit and loss statement and balance sheet each month. You may be able to see the impending cash flow and profitability issues. Your clients probably can’t. He probably looks at the bottom line of the P&L, and maybe looks at the month and year to date numbers. Then, the reports go in a file, forgotten.
Or, he knows his business is not doing well. He comes to you and says, “What should I do?” You get frustrated because the financial statements showed decreasing profitability and he ignored them until he was in trouble.
What if you could show him where the potential cash flow and profitability issues are? What if you could help him take the actions to avoid them?
This session, How to Identify and Talk with Your Clients About Impending Cash Flow and Profitability Issues, shows you how to do just that. You’ll see graphs of companies headed in the right direction financially and companies headed in the wrong direction. You can identify the trends. If the company is headed in the right direction financially, you’ll be able to show him this so he can see it. More important, you’ll know the questions to ask your client so he can resolve the issues before they become crises.
Graphs help you show your client his company’s financial health. Then you can give him suggestions to reverse the trends that are headed in the wrong direction.
Show your client his financial story in ways he can understand and take action. You’ll have a more satisfied, loyal client.
Profit & Wealth Guru Ruth King helps businesses achieve lasting profitability using modern systems, processes, and technology. She holds an MBA in Finance and master’s degrees in Chemical Engineering. Ruth founded Georgia’s first SBDC branch and a women’s entrepreneurial center. She’s taught growth strategies for million-dollar businesses and authored six financial books, including 101 Dumb Financial Mistakes. Ruth is a frequent media guest and international speaker for corporations and associations on financial topics.
How to Identify and Talk with Your Clients About Impending Cash Flow and Profitability Issues
Thursday, May 15
1:30 p.m.–3:10 p.m.
