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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250630T120000
DTEND;TZID=America/Detroit:20250630T120000
DTSTAMP:20260426T113106
CREATED:20250331T210905Z
LAST-MODIFIED:20250401T044007Z
UID:10004439-1751284800-1751284800@sc.cpa
SUMMARY:(SSMG107/25) Surgent's Engagement and Client Retention Best Practices
DESCRIPTION:Event Description\nPositive client relationships require work. Miscommunication\, unrealistic expectations\, and differing personality styles may strain a client’s relationship with professional advisors. Fortunately\, there are tested strategies that foster and strengthen client relationships. Creating appropriate boundaries early on is one of many effective strategies that can help.This course explores actions accounting and finance professionals can take to create and grow their client relationships. This webinar provides actionable insights on how to engage new and old clients alike. Strained client relationships can harm both the client and the firm’s profitability. Yet automation\, for example\, allows some firms to remain more engaged while others miss the mark. There is a science underlying client retention that involves understanding the client journey\, ensuring consistent client interactions\, and equipping employees with the tools needed to satisfy client needs. Understanding these skills should help you protect the relationships that sustain your business. \nDesigned For\nAccounting and finance professionals seeking to understand how to engage and retain clients \nObjectives\nCreate and implement a client retention strategy    Create content to educate clients    Track customer retention metrics    Leverage employee engagement with clients    Map your customer journey    Understand the role of technology in improving client retention \nMajor Subjects\nManaging client expectations     How automation improves client engagement    Understanding the role of feedback systems    Seeking referrals    Building client loyalty    Customer retention marketing     Expanding services offered to clients    Knowing when it is appropriate to enter new markets \nInstructions\nNone
URL:https://sc.cpa/event/ssmg107-25-surgents-engagement-and-client-retention-best-practices/
CATEGORIES:Self-Study Video
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250630T120000
DTEND;TZID=America/Detroit:20250630T120000
DTSTAMP:20260426T113106
CREATED:20250331T211621Z
LAST-MODIFIED:20250401T022428Z
UID:10004458-1751284800-1751284800@sc.cpa
SUMMARY:(SSMG114/25) Surgent's Gaining a Competitive Advantage: Critical Skills for CFOs and Controllers
DESCRIPTION:Event Description\nAll organizations are looking for ways to gain an advantage over the competition. This practical and interactive session will present a toolkit of ideas to help CFOs\, controllers and finance professionals better position their organizations for the future. We know change is occurring at an exponential rate\, and that has proven to be the case in all areas of finance\, management\, and leadership over the past year. The course deals with these new issues and will continue to be updated as necessary throughout the year. Become the “financial hero” of your organization and make a positive impact on the bottom-line. \nDesigned For\nCFOs\, controllers\, and finance professionals \nObjectives\nMake better financial decisions that have a positive impact on the organization    Lead the organization into the rapidly changing decade    Apply what we have learned from the COVID-19 pandemic for a positive impact on the organization \nMajor Subjects\nLatest state of the economy    Expense control that works    Understanding our changing workforce and working environment    Financial risk analysis    Enterprise risk management    Improving bank relationships \nInstructions\nNone
URL:https://sc.cpa/event/ssmg114-25-surgents-gaining-a-competitive-advantage-critical-skills-for-cfos-and-controllers/
CATEGORIES:Self-Study Text
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250630T120000
DTEND;TZID=America/Detroit:20250630T120000
DTSTAMP:20260426T113106
CREATED:20250331T214814Z
LAST-MODIFIED:20250401T033719Z
UID:10004542-1751284800-1751284800@sc.cpa
SUMMARY:(SSMG121/25) Surgent's Organizational Culture and the Finance Professional
DESCRIPTION:Event Description\nMany experts say that an organization’s culture is the single most important thing that will determine its success. Assuming that’s true\, it’s necessary for the finance professional to understand the effect that the finance function has on that culture. This program will take a good look at what causes a better culture\, both within the organization and within the department. Then\, we will examine how the finance professional can positively influence the culture within the financial function and how that will affect the entire organization. \nDesigned For\nCFOs\, controllers\, and finance professionals \nObjectives\nUnderstand why an organization’s culture is so important to success    Recognize why following principles is more important than following rules    See how controls can be both tight and also serve a good culture    Understand the tradeoff between flexibility and objectivity    Know the best ways to control an organization    Recognize how good metrics are important to a good culture \nMajor Subjects\nThe three primary organizational cultures    The best cultural fit for certain types of businesses    How the finance professional affects culture    How to choose the culture you want\, and how to get it    Greatest things that affect the culture of an organization \nInstructions\nNone
URL:https://sc.cpa/event/ssmg121-25-surgents-organizational-culture-and-the-finance-professional/
CATEGORIES:Self-Study Video
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250630T120000
DTEND;TZID=America/Detroit:20250630T120000
DTSTAMP:20260426T113106
CREATED:20250331T215817Z
LAST-MODIFIED:20250401T033026Z
UID:10004570-1751284800-1751284800@sc.cpa
SUMMARY:(SSAA218/25) Surgent's The CMA's Guide to Project Management
DESCRIPTION:Event Description\nA significant number of projects fail to achieve their initial goals and/or are not completed within budget and their original timetable. As a team member\, a CMA has a unique skill set and experiences to assist in project management. In addition to their analytical training and knowledge of budgets and controls\, they typically have ongoing contacts with other professionals from a variety of backgrounds. Familiar analytical tools/techniques can be applied to managing projects. This brief program is designed to aid both experienced and less experienced participants in increasing their knowledge of\, and comfort with\, the steps and skills needed for success. \nDesigned For\nPublic\, private\, and non-profit organizations and their members – CFOs\, CEOs\, controllers and managers \nObjectives\nUnderstand the process of project management    Provide management and organizational techniques to establish the necessary environment for success and provide examples of alternative approaches to the process    Demonstrate the use of analytical tools to assist throughout the process. These tools/techniques can improve the outcome of each step from selecting a project through planning\, implementing\, controlling\, and when necessary\, modifying the project.    Identify traps that frequently occur\, and steps to manage through them;     Find references for further research \nMajor Subjects\nEstablishing a system: identifying forces that support the status quo; setting milestones and goals; the role of the CMA    Necessary first steps: set a framework for the project’s activities; identify needed resources; obtain support; decide on a structure; establish a team for a specific project; identify necessary team skill sets    Project evaluation: analytical tools\, strategic evaluation; sources of risk    Maintaining focus: monitoring and measuring results; keeping to the project’s scope    Avoiding frequent traps: sunk costs; financing pitfalls; project creep; tunnel vision; failure to integrate the team’s work internally and/or the final project with the remaining organization     Introduction and examples of analytical tools throughout the session: mapping; CPM; Gantt charts; benchmarking; Pareto analysis; PESTLE analysis; valuation techniques; post-completion evaluations \nInstructions\nNone
URL:https://sc.cpa/event/ssaa218-25-surgents-the-cmas-guide-to-project-management/
CATEGORIES:Self-Study Video
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250630T120000
DTEND;TZID=America/Detroit:20250630T120000
DTSTAMP:20260426T113106
CREATED:20250331T222226Z
LAST-MODIFIED:20250401T051205Z
UID:10004633-1751284800-1751284800@sc.cpa
SUMMARY:(SSAA167/25) Surgent's Controllership Skills Update - Budgeting\, Forecasting\, and Big Data
DESCRIPTION:Event Description\nBudgets are the vehicle for allocating resources\, measuring activities\, and identifying needed changes and improvements. An organization’s strategy is the primary driver of costs. To be effective\, the budget must be linked to strategy and long-term plans. Numerous organizations have achieved a series of short-term targets (budgets) but failed longer term\, demonstrating the lack of this necessary linkage. Forecasting\, a critical part of any successful budgeting process\, can be flawed by technical errors\, organizational structure\, or emotional forces. The establishment of a system to collect\, process\, and analyze big data can provide significant insights into the budgeting and forecasting process. An efficient system of incorporating big data and analytics into normal activities will improve management’s decision-making. This brief program offers specific actions to improve your forecasting and budgeting activities. In addition\, more advanced techniques are identified for the participant’s further review\, which can be applied throughout an organization. Good budgets effectively allocate resources\, provide information for decision-making and serve as an early warning system for unforeseen events. A poor budgeting process fosters a false sense of security\, provides inappropriate or inaccurate data\, and reinforces the status quo. Budgets are about the organization’s story\, not just the raw numbers! \nDesigned For\nPublic\, private and non-profit organizations and their members – CFOs\, CEOs\, controllers\, auditors\, and managers \nObjectives\nUnderstand all facets of the budgeting process    Provide techniques to improve forecasting    Demonstrate how a budget can be a vital tool for overall long-term improvement    Identify immediate actions that can result in measurable benefits to an organization    Understand management\, uses\, and potential benefits of big data    Employ techniques for further research \nMajor Subjects\nWhy forecasts and budgets are frequently wrong: behavioral finance; improper goal setting\, games\, continuing the status quo\, traditional budgeting techniques    Incorporating strategy into budgets: improving measurement systems; common errors\, developing strategies and appropriate measurements    Expanding the budgeting framework: rolling forecasts; mission-based budgeting\, zero-based budgeting\, post-completion evaluations\, contingency planning\, black swan events\, identifying improvements    Big data: definition\, challenges\, goals\, current uses/examples\, sources of information    Analytical tools: ration analysis\, benchmarking\, Pareto analysis\, trend analysis\, regression\, simulation\, dashboards \nInstructions\nNone
URL:https://sc.cpa/event/ssaa167-25-surgents-controllership-skills-update-budgeting-forecasting-and-big-data/
CATEGORIES:Self-Study Video
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250630T120000
DTEND;TZID=America/Detroit:20250630T120000
DTSTAMP:20260426T113106
CREATED:20250331T223810Z
LAST-MODIFIED:20250401T042218Z
UID:10004657-1751284800-1751284800@sc.cpa
SUMMARY:(SSMG132/25) Surgent's Starting a Small Business: What Every Trusted Advisor and Entrepreneur Needs to Know
DESCRIPTION:Event Description\nStarting and owning a small business has often been referred to as the “Third Pillar of Wealth\,” right behind investments and owning real estate. Essentially\, all businesses start off as “small businesses.” Small businesses\, however\, require a large amount of preparation in order to successfully launch and grow. Starting a business requires the owners and managers to address a host of issues\, including an understanding of applicable laws\, appropriate financing\, staffing requirements\, marketing\, liability protection\, and many more.This course provides a broad overview of the critical issues business owners\, as well as their professional advisors\, must consider when starting and growing a small business.  There is extensive research regarding best practices in this area\, and this webinar is intended to distill down such information and focus on what is critical to get a small business up and running as seamlessly as possible. \nDesigned For\nAnyone in the accounting or financial services profession who seeks to understand proven strategies to establish and grow a small business or who counsels individuals who own\, or are considering owning\, a small business \nObjectives\nUnderstand how to successfully start and grow a small business or advise clients who are starting a small business    Understand basic legal issues that need to be addressed when forming a business    Explore marketing and financing plans to launch and develop a business    Recognize ways to protect business assets and owners from different forms of liability \nMajor Subjects\nUnderstanding the time commitment required to start and run a business    Selecting a corporate structure to protect your personal assets    Building your product or service    Sales and marketing in your business    Establishing your owners\, investors\, managers\, and employees    Accounting\, recording-keeping\, and other software programs    Leases\, contracts\, and employee agreements    Protecting intellectual property    Insurance    Business plans    Financing    Market position \nInstructions\nNone
URL:https://sc.cpa/event/ssmg132-25-surgents-starting-a-small-business-what-every-trusted-advisor-and-entrepreneur-needs-to-know/
CATEGORIES:Self-Study Video
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250630T120000
DTEND;TZID=America/Detroit:20250630T120000
DTSTAMP:20260426T113106
CREATED:20250331T225909Z
LAST-MODIFIED:20250401T051026Z
UID:10004706-1751284800-1751284800@sc.cpa
SUMMARY:(SSMG118/25) Surgent's Lessons Learned from Successful Companies
DESCRIPTION:Event Description\nWhy do some companies fail while others grow and succeed for generations? Common perceptions often attribute organizational success to great leadership\, timing\, or unique ideas. Although these traits certainly play a role in helping companies grow\, research shows that corporate success often hinges on whether a company is value driven. Such companies have core ideologies that drive almost every major decision.In this course\, we look at empirical data on why some companies succeed while others fail. By looking at companies that were created prior to 1950 (e.g.\, Disney\, Marriott\, or 3M)\, we can understand why certain organizations have been able to grow and achieve exceptional success through many different eras in the American economy. The lessons learned from these visionary companies can be broadly applied to organizations of all sizes\, including accounting and financial service firms. \nDesigned For\nAnyone in the accounting or financial organizations services professions who seeks to understand ways to implement or improve their profession \nObjectives\nUnderstand what differentiates highly successful organizations from their less successful peers\, according to research    Recognize the myths regarding organizational success    Implement strategies to improve corporate culture and effectiveness \nMajor Subjects\nCreating a visionary company    Traits of successful\, visionary companies     Goal setting to create a successful organization    The role of experimentation and failure in achieving success    How successful organizations emphasize learning new skills    The role of effective communication in achieving corporate success    The importance of emotional intelligence in building corporate culture    How leadership can direct a company toward success \nInstructions\nNone
URL:https://sc.cpa/event/ssmg118-25-surgents-lessons-learned-from-successful-companies/
CATEGORIES:Self-Study Video
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250630T120000
DTEND;TZID=America/Detroit:20250630T120000
DTSTAMP:20260426T113106
CREATED:20250331T230510Z
LAST-MODIFIED:20250401T032708Z
UID:10004719-1751284800-1751284800@sc.cpa
SUMMARY:(SSMG134/25) Surgent's The Nimble Business: How to Thrive in a Rapidly Changing World
DESCRIPTION:Event Description\nThe recent pandemic showed us one very important thing: the nimble business was in a far better position to change quickly and survive. Some organizations are nimbler\, but why?  The reason is that they know that change will happen quickly\, and they specifically plan for that change. This program will take a look at planning and direct the participant into a planning system that is established to handle change more quickly. \nDesigned For\nCFOs\, controllers\, and finance professionals \nObjectives\nUnderstand why being nimble has to start with good planning    Realize why traditional budgeting can kill change    Recognize how good planning can cause people to accept and even love change    Understand how to set your department and organization up for rapid change    Reexamine traditional relationships to increase speed of change \nMajor Subjects\nOld and new style of planning    The attitude and culture of being nimble    Planning at the department level    Planning and risk management    Technology planning    Reinventing the organization for speed \nInstructions\nNone
URL:https://sc.cpa/event/ssmg134-25-surgents-the-nimble-business-how-to-thrive-in-a-rapidly-changing-world/
CATEGORIES:Self-Study Video
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250630T120000
DTEND;TZID=America/Detroit:20250630T120000
DTSTAMP:20260426T113106
CREATED:20250331T233019Z
LAST-MODIFIED:20250401T044113Z
UID:10004784-1751284800-1751284800@sc.cpa
SUMMARY:(SSMG102/25) Surgent's Client Advisory Services (CAS): A Guide to the Variety of Offerings Professionals Can Provide
DESCRIPTION:Event Description\nAccording to a 2020 AICPA survey\, advisory and consulting services were considered the greatest unmet needs of clients. The recent growth in Client Advisory Services (CAS) has led many to ask what is included in this broad category as well as how to develop the services for clients. With so much focus on the recent success of CAS offerings\, now is the time to learn how the services differ from what you currently offer\, which of your clients would benefit most\, and what you need in place to add a quality CAS program to your firm’s menu of services. \nDesigned For\nAccounting and finance professionals looking to enter the increasingly popular and lucrative CAS space \nObjectives\nAssess a firm’s current abilities to service the CAS needs of clients    Implement a CAS program at a firm \nMajor Subjects\nDetails on CAS: new services or rebranding?    Review the value of timely accurate automated accounting ;    Review the three levels of service;    Discuss technology options;    Assess your client base for who would benefit most from CAS    Staffing requirements for CAS     The value of servicing a niche \nInstructions\nNone
URL:https://sc.cpa/event/ssmg102-25-surgents-client-advisory-services-cas-a-guide-to-the-variety-of-offerings-professionals-can-provide/
CATEGORIES:Self-Study Video
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250630T120000
DTEND;TZID=America/Detroit:20250630T120000
DTSTAMP:20260426T113106
CREATED:20250331T234608Z
LAST-MODIFIED:20250401T050614Z
UID:10004826-1751284800-1751284800@sc.cpa
SUMMARY:(SSAA170/25) Surgent's Controllership Skills Update: Risk Management
DESCRIPTION:Event Description\nThe most recent recession and its fallout\, weather (look at 2017)\, process and product failures\, and unethical behavior have again highlighted failures by numerous organizations in identifying and managing risk. The size and reputation of organizations proved not to be the key to success. Again\, we saw that failures can result in areas/industries thought to be “under control” through their policies\, practices and/or regulations. A core activity of financial management is to effectively protect the assets of their organizations\, without significantly reducing new ideas and growth. This brief program provides insights and approaches to identify risk and manage the above noted trade-off. The course is designed for financial managers looking to quickly build upon their existing knowledge and experience\, as well as to help to start the less experienced individual. It offers ideas that can be used immediately\, as well as longer term approaches. Updated to include new information particularly in the areas of disaster planning\, business continuity\, and ethics\, as well as a sample group exercise to test your current risk management systems. \nDesigned For\nPublic\, private\, and non-profit organizations and their members – CFOs\, CEOs\, controllers\, auditors\, and managers \nObjectives\nUnderstand the sources of risk and potential actions/behavior that may hide them    Gain up-to-date knowledge of risk management and build upon and improve existing practices    Recognize actions/steps that can result in measurable benefits to an organization    Become familiar with the process of Business Continuity Planning    Identify and discuss analytical tools and areas for further investigation \nMajor Subjects\nRethinking Risk Management:         Historic view        Challenges        Rules        Recent lessons        Required skills        Sources of Risk:          Economy        Competitors        Operations        Investments        Strategy        Compensation        Routine practices        Unethical behavior.        Enterprise Risk Management (ERM):         Defining ERM        Areas of focus        Implementation        Planning for disasters        Business continuity        Contingencies        Analytical Tools:         Post-completion evaluations        Simulation        Z-score        Hedging        Brainstorming        Mind mapping        Delphi technique \nInstructions\nNone
URL:https://sc.cpa/event/ssaa170-25-surgents-controllership-skills-update-risk-management/
CATEGORIES:Self-Study Video
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250630T120000
DTEND;TZID=America/Detroit:20250630T120000
DTSTAMP:20260426T113106
CREATED:20250401T001717Z
LAST-MODIFIED:20250401T044310Z
UID:10004918-1751284800-1751284800@sc.cpa
SUMMARY:(SSMG131/25) Surgent's Implementing Subscription Pricing to Your Practice
DESCRIPTION:Event Description\nThis course is designed to provide accountants with a comprehensive understanding of the subscription pricing model. As the business world increasingly shifts toward subscription-based models\, it’s crucial for accountants to understand the financial implications and strategies associated with this pricing approach. This course will cover the basics of subscription pricing\, how to set prices\, and how to analyze the financial impacts of these decisions\, as well as the specific impacts to your business.By the end of this course\, participants will be equipped with the knowledge and skills to effectively manage the implementation of subscription pricing to their practice. \nDesigned For\nAll finance and accounting professionals who want to improve billing practices for their business \nObjectives\nUnderstand what subscription pricing is and the need for a shift from traditional pricing to subscription pricing    Set subscription prices based on costs\, customer value perception\, and competitive analysis    Transition to a subscription pricing model and communicate these changes to stakeholders    Understand the need to regularly review and adjust subscription pricing based on business needs and client changes    Manage customer retention and churn in a subscription pricing model    Develop skills to analyze the financial impact of subscription pricing on a business’s revenue and profitability \nMajor Subjects\nThe basics of subscription pricing    Pricing strategies\, with an eye toward a modern model for your business    How to implement subscription pricing    The need to look back and assess the financial impact of the implementation    How to manage customer retention    The optimum subscription pricing for your business \nInstructions\nNone
URL:https://sc.cpa/event/ssmg131-25-surgents-implementing-subscription-pricing-to-your-practice/
CATEGORIES:Self-Study Video
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250630T120000
DTEND;TZID=America/Detroit:20250630T120000
DTSTAMP:20260426T113106
CREATED:20250401T004714Z
LAST-MODIFIED:20250401T050641Z
UID:10004963-1751284800-1751284800@sc.cpa
SUMMARY:(SSAA166/25) Surgent's Controllership Skills Update: Current Survival Skills
DESCRIPTION:Event Description\nThe role of financial professionals has and continues to change in organizations. The stereotype of collecting and reporting data has been replaced by a broader vision\, which focuses on improving an organization’s results today and preparing it for the future. This brief program offers specific actions that can be implemented by financial personnel to expand their role through improving their organization. The actions and techniques provided build upon and improve activities that exist in many organizations (measuring\, budgeting\, hiring\, risk management\, etc.)\, as well as providing insights into capital allocation\, cash management\, valuation techniques\, variables that influence capacity levels\, M&A activity and actions to increase efficiency and innovation. Updated to include the impact of tax regulations\, additional examples of M&A\, alliances and strategic spin-offs/splits\, methods to improve efficiency from existing activities\, and current organizational changes employed to manage and accelerate growth. \nDesigned For\nPublic\, private and non-profit organizations and their members — CFOs\, CEOs\, controllers\, auditors\, and managers \nObjectives\nProvide an overview of the expanded role of financial professionals    Gain knowledge in a diverse range of activities    Explore analytical valuation techniques that are useful over a board range of events    Understand the potential value of improving existing practices and/or implementing missing ones    Recognize immediate actions that can result in measurable benefits to an organization    Identify specific areas for further exploration \nMajor Subjects\nChanging Role of Financial Professionals:         Priorities        Change in mission        Valued-added actions        Strategic Measurements:         Common errors and guidelines for improvement        Balanced scorecard        Strategy development and implementation        Budgeting basics and next steps        Risk Management:         Recent lessons\, including Black Swan events        Defining Enterprise Risk Management (ERM)        Implementation        Developing a Financial Leadership Pipeline:         Changing employment environment        Retaining the right employees        Compensation        Hiring process        Capital Projects:         Types of projects        Factors affecting capacity        Valuation techniques        Cash management        M&A Activity:         Current environment        Controller’s role        Strategic questions        Sample transactions        Due diligence        Implementation        Introducing Improvements/Innovation:         Getting started        Establishing an environment        Potential first projects        Organizational structure \nInstructions\nNone
URL:https://sc.cpa/event/ssaa166-25-surgents-controllership-skills-update-current-survival-skills/
CATEGORIES:Self-Study Video
END:VEVENT
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