Event Description

In a competitive market, every company is looking for any way to differentiate themselves from their competition. While we often look to new markets and data for a competitive advantage, ethics can be the factor that makes the biggest difference to customers, employees, and the public at large. Using surveys, research, case studies, and examples, this course will explore why the CPA credential and the AICPA Code of Professional Conduct is so different. We will discuss why CPAs are in a unique position of trust and how this can put their companies ahead.

Objectives

Describe the relationship between financial success and ethicsIdentify the characteristics that make the CPA credential unique compared to other financial designationsCompare and contrast the AICPA Code of Professional Conduct to the ethics codes of other financial professionalsState the steps in the AICPA Code of Professional Conduct Conceptual Framework Approach Describe the key issues currently being addressed by the AICPA Professional Ethics Executive CommitteeState the key factors that influence employee behavior according to researchIdentify the key factors of ethical communication that increase trustDescribe how the concept of ethical communication can be applied within the context of a difficult conversation