Far From Fluff: Why We Need to Talk About Branding at Spring Splash
Author: David R. Peters, CPA, CFP, CLU, CPCU This article originally appeared in the Spring 2025 issue of the South Carolina CPA Report “I don’t do fluff stuff.” I can’t tell you how many times I’ve heard accountants say those words when discussing CPE on topics like leadership, marketing, and communication. Perhaps it’s our natural wiring or …