Genuine Learning Blog: AICPA Releases 2025 MAP Survey

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On Sept. 10, the AICPA released the 2025 National Management of an Accounting Practice (MAP) Survey, revealing that firms across the country are reporting strong revenue growth and continued increases in staff compensation at all levels. The MAP survey, the largest benchmarking survey of public accounting practices in the U.S., includes responses from firms of all sizes, with 81% of the responses from those with revenue of $5 million and below.

The survey respondents reported a median 6.7% increase in total net client fees (firm revenue) over the prior year compared to the prior 2023 survey. Net remaining per partner/owner climbed 11.9% from 2022 to 2024. In addition, over a two-year period, median average salary for a new graduate with a bachelor’s degree rose almost 11% from the previous survey, while the median average salary for a new graduate with a master’s degree rose nearly 17%. Reflecting overall firm growth, compensation per equity partner increased 10.2% overall.

SCACPA is excited to partner with Galasso Learning Solutions and the Genuine Learning Blog for real-time A&A updates and answers for SCACPA members.

Jaclyn Veno, CPA, holds both a bachelor’s and a master’s degree in accounting from Clemson University. Before joining Galasso Learning Solutions, she held previous positions in auditing with two top 10 CPA firms. Jaclyn has extensive experience developing both staff and interns including working with overseas staff. She holds certificates in adult learning, instructional design, and training & facilitation as well as virtual learning theory from the Association for Talent Development (ATD).

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